A/B Tests from Step Labs
Take a peek behind the curtains of our work. Here are some of the actual hypotheses, thinking and results behind A/B tests we've ran for our clients
PDP CTA test
Hypothesis: Adding-to-cart instead of directly going to checkout will reduce visitor frustration & increase revenue
Home Circle Testimonials
Hypothesis: Showing more social proof, in a video format, will increase the trust in the brand and consequently revenue
Home Hero Product Image
Hypothesis: Showing what the product looks like on the hero will lead to more visitors understanding the product and therefore increase revenue.
Worked with dozens of 7-8 figure e-commerce brands:
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