Shopify CRO Agency

We help 7-8 figure brand owners scale revenue more efficiently through website split-testing, design & development

Hire one team to focus exclusively on design, development and research, building you a custom Revenue Growth system that guarantees 30% uplift within 3 months through weekly split-tests.

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Kineon
Minimanimoo
Big Horn Golfer
Megaphone Marketing
Pickles
Roots Allotments
Oceanus
Sake Bomb
OUR APPROACH

Your Website Owes You Money - This Is How We Get It Back For You

We start with data

Before we begin working on improving your brand’s website, we must first understand where it’s going wrong.

We look at quantitative and qualitative sources of data to identify leaks in your funnel and then form a hypothesis on how to improve them.

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Create a customised revenue growth roadmap

Fail to plan, plan to fail! We believe scaling from multi 6 to multi 7 figures is a simply a process.

But this looks different for everyone. So we create a specialised revenue growth roadmap focussed on 15 key areas of growth opportunity.

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We spot problems

We keep an ongoing list of findings from multiple different sources of data. This allows us to interconnect findings and gain deeper insights on your website behaviour and customers.

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We A/B Test

Testing allows us to take the guesswork out of growth. Our average win rate is 80%. But even in the losses, we see those as losses-avoided and learn from them.

Step Labs illustration

We start with data

Before we begin working on improving your brand’s website, we must first understand where it’s going wrong.

We look at quantitative and qualitative sources of data to identify leaks in your funnel and then form a hypothesis on how to improve them.

Step Labs illustration

We spot problems

We keep an ongoing list of findings from multiple different sources of data. This allows us to interconnect findings and gain deeper insights on your website behaviour and customers.

Step Labs illustration

Create a customised revenue growth roadmap

Fail to plan, plan to fail! We believe scaling from multi 6 to multi 7 figures is a simply a process.

But this looks different for everyone. So we create a specialised revenue growth roadmap focussed on 15 key areas of growth opportunity.

Step Labs illustration

We A/B Test

Testing allows us to take the guesswork out of growth. Our average win rate is 80%. But even in the losses, we see those as losses-avoided and learn from them.

Input your store's stats below and find out exactly how much extra revenue a single test will generate.

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Estimated monthly revenue: £300
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WHY US

Why Step Labs

Our features are designed to empower users by providing them with the resources they need to solve problems effectively and independently.

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75% A/B Test win rate

Across all our clients we’re running over 20+ A/B tests a week. We follow proven processes to analyse A/B test wins and losses to make sure we’re gathering learnings from each test to make it count.

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Years of experience with Shopify and custom themes

Our team has worked with dozens of eCommerce stores and built lots of Shopify custom themes so we understand Shopify well. We’re always the first to use/test new features to supercharge growth over your competitors

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24/7 Communication

We use communication tools your brands theme is already comfortable with such as Slack. We send daily messages to give you updates so you’re always aware of what we’re working on. We aim to reply to messages within a couple of hours.

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Customised revenue growth roadmap

Step Labs come in as a growth partner, focussed on scaling your business’ revenue 10x over the next 3 years. We provide and manage the team to handle research, design, and development following a custom revenue growth blueprint for you, being held accountable by weekly deliverables & our split-test results which we guarantee.

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Project Management Transparency

We have incredible case studies of folks we partnered with and helped scale their business. They had similar challenges to you, and got out of them with our help.

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Selective With Clients

We are not a standard agency. We are a revenue growth partner. Because of this, we put a metric ton of effort into each client we work with.

So, we can’t onboard more than 3 clients per quarter. You will never struggle for communication or transparency with us.

CLIENTS LOVE US

Our Customers Really Love Us, See For Yourself

Had a really positive experience working with Step Labs. They went above and beyond to provide customizations to meet my wishlist, shared great insights on how to improve my site speed, and worked incredibly fast. I really appreciated the team working late nights/early mornings to accommodate my PST timezone from the UK - that meant so much! I liked having a slack channel with them for ease of communication and felt like they have a great grasp on site development/design. would definitely recommend!

Michelle Razavi
Michelle Razavi

Elavi

Step labs have been a pleasure to work with from collaborating with our U/X designer on wireframes to implementing our web build and tech stack that will help create a seamless experience for our members. Nothing has been too hard an ask and their solutions have been creative and without friction whilst helping us understand capabilities behind different approaches. Would recommend 11/10

Ed Morrison
Ed Morrison

Roots Allotments

Pleasure working with you on this - thanks to you and all the team on the hard work (and perseverance) that’s gone into it. We’ve felt in good hands since day 1 and everyone I’ve shown the site to has had glowing feedback!

TJ Lee
TJ Lee

Vagabond Digital

Step Labs was absolutely amazing to work with! Matthew and his team made the process smooth from start to finish, and I couldn't be happier with the result. They completely nailed what I was looking for, and I am already planning on working with them again for the next project. It's a huge relief for me to have finally found a go-to agency that I can really trust and partner with to develop top tier web projects. I was impressed by the attention to detail, the transparency throughout the project, their professional recommendations to improve things, and the extra steps they took to make this website top notch, and their speedy turnaround. They were truly a treat to work with, I highly recommend Step Labs to anyone in need of their services.

Melanie Dudor
Melanie Dudor

Mello Design Co

The only agency that are actually good at what they do!

Andreina Landis
Andreina Landis

Minimanimoo

I just have to say that working with you guys was absolutely fantastic! I can honestly say that it was the best experience I’ve ever had working with a developer/agency. Your team made everything crystal-clear, and the entire process was smooth as butter. You truly went above and beyond, explaining everything in detail - which was incredibly helpful. Compared to my past experiences with other agencies, I must say, you guys definitely exceeded my expectations. And kudos to the Loom video! It was super helpful in navigating the changes that were made. Thanks a bunch, and I can’t wait to work with you again!

Deel
Deel

Obro Labs

I just want to say thank you so much for all your hard work, time and effort, website looks great, very happy with it and excited to start scaling and get the brand out to people now.

It was my first time understanding the building of a website with shopify and I didn’t realise the ins and outs of the platform when we started working together, so appreciate your time for all changes on top (I now know for next time).

I wish you guys all the luck with future projects :)

Siobhan Alexandria
Siobhan Alexandria

Intogaia

A massive shoutout to the incredibly talented team for their hard work and dedication in bringing this vision to life. They've been partners every step of the way, ensuring that the new website reflects the true essence of FixFinder and the exceptional solutions we offer to our valued clients.

Matthew Chambers
Matthew Chambers

Fixfinder

I have to say - I am loving these improvements - you guys are doing an amazing job!!!! THANK YOU STEP LABS!!!!

Tom Sanderson
Tom Sanderson

Kineon

From day 1 of our engagement with the Step Labs team, they were committed to bringing our ideas to life within a short period of time.

Their strategy process was comprehensive and multi-faceted; Step Labs facilitated several engaging and valuable workshops with key members of our team to understand our direction of travel and ambitions.

Matt and the Step Labs team are extremely talented and understand all the UX and UI principles to design a high-quality website that looks amazing and flows to ensure the best user experience.

We've been impressed with Step Labs attention to detail and meticulous nature throughout the process. They listened to what we wanted and have suggested ideas and features to push creative boundaries. Working with Step Labs has been a pleasure.

Lewis Baxter
Lewis Baxter

Hullo

Working with Step Labs was a pleasure and the end result has far exceeded my expectation. His work was always completed in good time and to a high standard, and super clear communication along the way. Our site is vastly improved, has had great feedback from visitors and finally does our brand justice. Thanks Matt & team.

Sam Winsbury
Sam Winsbury

Kurogo

At every stage of our project, the Step Labs team delivered.

They worked with us to formulate a clear and precise roadmap for how we were going to fix our Shopify store, which had been causing us problems for a long time. They established a clear timeline which was stuck to all throughout the process. The team constantly kept us in the loop, regularly updating us on their progress.

Matthew and his team worked tirelessly to get our website up to scratch, and in the end were able to give our site a complete overhaul, massively upgrading our interface, improving user experience and drastically decreasing the load time which had been driving so many potential customers away. As a result, our revenue skyrocketed.

Step Labs were an absolute joy to work with, and I would gladly recommend their services to anyone in need of a website upgrade.

Hannah Nicholas
Hannah Nicholas

Oceanus

From beginning to end Step Labs not only grasped the vision and projection of Checkmates but helped create a product that encapsulated the story behind the brand too.

I wanted to work with a team who listened to our ideas and took them to the next level. Step labs did not disappoint, creating designs that went above and beyond all expectations. Matthew and his team became involved in many different areas within our startup including; UI and UX design, website design, pitch deck formatting and strategy.

All of which was done on deadline to the highest of standards. I couldn’t recommend Matthew and his team at Step Labs enough.

Leah Zabari
Leah Zabari

My Checkmates

Working with Step Labs was a very smooth process. Their team helped us to better define our place amogst our competitors with some great workshops.

These not only helped our perception of our website, but also our plans for the future of our brand. Beyond that, when it came to design and development, the team excelled.

They were very thorough throughout the design stage and extraordinarily quick to get development underway and finished.

We now have a beautiful website that not only looks good but is also strong in user experience and conversions.

Quinn Lovero
Quinn Lovero

Freelance

Having worked with Step Labs on several occasions, one thing becomes overwhelmingly clear: they have boundless desire and will to help clients achieve their absolute best, and the results they achieve can truly help a nascent company, startup, or platform in delivering what is needed.

Their work rate is incomparable and you really will be getting a service that will outcompete any potential alternatives.

Bruno Kaapa
Bruno Kaapa

Whitestar Group

FAQS

Frequently Asked Questions

Here are some responses to questions you may have about us and the way we work.

Shouldn’t I just pay for a custom theme?

To make an effective theme, you need to understand design, development, research, and copywriting. Also you can never be sure of whether the new theme will yield better results (It usually doesn't - that's why you never see Amazon do a full site redesign). And if it does yield better results - you'll never understand why.

Can’t I Just Hire In House?

You could but it will cost you millions & years/months to build a program in-house as effective as ours.

Do You Have A Money-Back Guarantee?

Yes, we guarantee that you will see a 30% revenue uplift from our split tests in the first 6 months of working together.

How many clients do you work with?

As a Revenue Growth Partner, we only take on 3 new clients per quarter

How does it work?

We assess your business’ challenges and customise a revenue growth roadmap, focussed on 15 key areas of growth opportunities.

Matthew Attalah
Victor Chukwudolue
Rabby Fazly

Contact us

We're only 1 email, call, message or meeting away. We'd be happy to help with your query. Book in a time on our calendar so we can speak.

matthew@steplabs.xyz
London, UK
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