A/B Tests from Step Labs

Take a peek behind the curtains of our work. Here are some of the actual hypotheses, thinking and results behind A/B tests we've ran for our clients

Home Hero Product Image

Home Hero Product Image

Hypothesis: Showing what the product looks like on the hero will lead to more visitors understanding the product and therefore increase revenue.
+$61,470.00 Est Revenue Lift
+7.19% RPV
+5.7% CVR
+1.4% AOV
View Case Study
Home Circle Testimonials

Home Circle Testimonials

Hypothesis: Showing more social proof, in a video format, will increase the trust in the brand and consequently revenue
+$55,782.00 Est Revenue Lift
+13.84 RPV
+8.7 CVR
+4.72% AOV
View Case Study
PDP CTA test

PDP CTA test

Hypothesis: Adding-to-cart instead of directly going to checkout will reduce visitor frustration & increase revenue
+6.03% RPV
+8.24 CVR
+$30,924.00 Est Revenue Lift
+5.61% PPV
View Case Study
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Customer Complaints and Resolution: Strategies to Enhance Client Relations
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Customer Complaints and Resolution: Strategies to Enhance Client Relations

Customer Complaints and Resolution: Strategies to Enhance Client Relations" emphasizes the significance of addressing customer complaints effectively to foster loyalty and trust. It highlights the importance of understanding the root causes of complaints, employing effective communication strategies, leveraging technology for automation, and continuously improving operational responses. By prioritizing proactive customer service practices and enhancing product quality, businesses can reduce complaints, cultivate supportive customer communities, and drive long-term growth.

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Copywriting
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