Your Website Owes You Money,
we help you get it back
Step Labs is the CRO partner for 7-9 figure Shopify brands, combining experimentation, UI excellence, and data to scale revenue.
+250% higher conversion rate
+51% higher conversion rate
+193% revenue growth
+13% sale
+69% post-purchase revenue
+124% revenue growth
$100k+ monthly value added
+53% higher conversion rate
+70% sales increase
48% higher conversion rate
Multi-channel growth infrastructure, built for performance
Shopify, Amazon, WebApps, and Creative - designed, built, and optimized under one roof. We deliver systems that convert faster, scale cleaner, and outperform industry benchmarks.
Shopify CRO, Done Right
Your Shopify store is more than a website. Actually, it's probably your most valuable marketing asset.
We optimize every pixel, every funnel, and every experiment to drive consistent, profitable growth.
Weekly split-tests driven by customer data and heatmaps. We identify friction points, run tests every week, and implement winning variants to boost conversion rates and average order value.
Tailored theme development, Liquid customizations, and seamless app integrations. From subscription flows to headless setups, we deliver performant, scalable stores.
High-impact, campaign-focused pages ready in days. Perfect for paid traffic funnels and product launches - designed to convert and built to perform.
Comprehensive Shopify audits, speed optimization, and SEO enhancements. We remove bottlenecks, improve TTFB, and ensure your store scores highly on Core Web Vitals.
Amazon CRO that converts
Cohesive Strategy. Higher Conversions.
Extend your e-commerce success beyond your site. Our complementary services ensure every touchpoint - organic, paid, and marketplace - works together to drive ROI.
Listing audits, A/B tests on imagery and copy, and enhanced storefront design. We lift Amazon conversion rates and average order values with data-driven tweaks.
We design static ad creatives in lockstep with your landing pages, ensuring end-to-end consistency across the funnel to maximize conversion at scale
Cohesive messaging across ads, landing pages, and product pages. Your brand voice stays sharp from first click to final sale.
Web Apps for real-world performance
From MVPs to fully-featured WebApps, our Webflow experts craft intuitive, data-driven applications that delight users and scale with your business.
Pixel-perfect layouts, CMS-driven content, and responsive interactions - no code required.
Future-proof setups with reusable components, robust CMS collections, and automation hooks.
Monthly growth plans based on analytics, user feedback, and split-test learnings.
CMS training, style guides, and documentation so your team can update and expand autonomously.
Our data-driven path to higher revenue
Our approach blends deep data analysis with rapid, iterative testing to identify leaks, build solutions, and scale what works. This is how we create predictable, compounding revenue.
Start With Data
We find the leaks your analytics can’t hide.
Before we optimize anything, we diagnose everything. We analyze quantitative and qualitative data to uncover leaks, friction points, and hidden revenue opportunities.
Diagnoses based on real user behavior - not guesswork
Clear, data-backed hypotheses for what needs fixing
Trusted by
Identify High-Impact Issues
We connect the dots and uncover what’s actually slowing you down.
We centralize insights from all data sources to spot patterns, connect behavior signals, and surface the root causes - not just the symptoms - of underperformance.
Prioritize fixes that deliver maximal performance gain
Ongoing insight updates to continuously optimize
Trusted by
Build a Custom Growth Roadmap
We turn insights into a clear, tailored path to scale.
Scaling isn’t guesswork. We design a tailored revenue roadmap across 15 high-leverage areas, guiding brands from 6 figures through 8 and 9 figures with a proven, structured process.
Diagnoses based on real user behavior - not guesswork
Clear, data-backed hypotheses for what needs fixing
Trusted by
Validate Through A/B Testing
We test fast, learn faster, and scale what wins.
We centralize insights from all data sources to spot patterns, connect behavior signals, and get to the the root causes - not just the symptoms - of underperformance.
Proven 70–80% test win-rate for reliable conversion lifts
Scalable growth through validated improvements
Trusted by
Your revenue potential, quantified
Our proven process delivers consistent conversion lifts. Explore the stats and estimate exactly how much Step Labs could grow your store.
Leading brands choose StepLabs
Average A/B Test Win Rate
High-converting pages optimized.
Average uplift in conversion rates.
What we build. What you gain.
Case studies showing the revenue, performance, and conversion wins behind our work.
.svg)
From Missed Conversions to Seamless Growth: How Mighty Paw’s Site Overhaul Turned Friction into Record Revenue
This case shows how structured CRO, continuous testing, and accessibility-first execution can unlock sustained growth for a mature ecommerce brand, without disrupting performance or brand trust.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
From Missed Conversions to Seamless Growth: How Mighty Paw’s Site Overhaul Turned Friction into Record Revenue
This case shows how structured CRO, continuous testing, and accessibility-first execution can unlock sustained growth for a mature ecommerce brand, without disrupting performance or brand trust.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
From Missed Conversions to Seamless Growth: How Mighty Paw’s Site Overhaul Turned Friction into Record Revenue
This case shows how structured CRO, continuous testing, and accessibility-first execution can unlock sustained growth for a mature ecommerce brand, without disrupting performance or brand trust.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Start With Data
We find the leaks your analytics can’t hide.
Before we optimize anything, we diagnose everything. We analyze quantitative and qualitative data to uncover leaks, friction points, and hidden revenue opportunities.
Diagnoses based on real user behavior — not guesswork
Clear, data-backed hypotheses for what needs fixing
Start With Data
We find the leaks your analytics can’t hide.
Before we optimize anything, we diagnose everything. We analyze quantitative and qualitative data to uncover leaks, friction points, and hidden revenue opportunities.
Diagnoses based on real user behavior — not guesswork
Clear, data-backed hypotheses for what needs fixing
Mighty Paw Unlocks Revenue Growth with CRO-First Site Revamp
This case shows how structured CRO, continuous testing, and accessibility-first execution can unlock sustained growth for a mature ecommerce brand, without disrupting performance or brand trust.
Meaningful uplift in site-wide revenue performance
Sustained increase in conversion rate across key templates
Invigorated Water Reinvents DTC Growth with CRO-Optimized Rebrand
This case shows how rebuilding a DTC website with CRO principles at the core creates a stronger foundation for long-term growth, experimentation, and brand consistency.
Improved site clarity and usability
Stronger alignment between brand positioning and website experience
TPSS: How Systematic CRO Transformed Guesswork Into Consistent Win
This case highlights how disciplined CRO experimentation and structured testing can unlock meaningful growth for an established ecommerce brand, without relying on assumptions or disruptive redesigns.
Improved conversion performance
Stronger revenue efficiency per visitor
BillionDollarBeauty Achieves 70% YoY Sales Growth with Unified CRO Strategy
This case shows how consistent CRO execution and cross-channel alignment can drive meaningful revenue growth for a high-revenue beauty brand without disrupting live performance.
+70% sales increase (year over year)
+3% higher conversion rate
Big Horn Golfer Doubles Conversions with Precision CRO for High-Ticket Sales
This case shows how CRO-led optimisation, supported by behavioural data and testing, can dramatically improve conversion rate and sales performance for high-ticket ecommerce products.
+114% higher conversion rate
Significant uplift in sales (2025 vs 2024)
Live Wise Lifts Conversion 29% and AOV 59% with Custom Bundle CRO
This case shows how CRO-led optimisation and strategic bundling can significantly increase both conversion rate and AOV for a high-revenue ecommerce brand, including during peak sales periods.
+29% higher conversion rate
+60% AOV increase
Batch Drives $2M+ with 69% Post-Purchase Revenue Surge
This case shows how focused CRO work on post-purchase flows can unlock meaningful incremental revenue for a high-growth ecommerce brand without disrupting the core checkout experience
Generated over $2,000,000 in incremental revenue
+69% Post-purchase Revenue
Activation Products Boosts Conversion 53% and Streamlines Global Ops with CRO
This case demonstrates our ability to drive measurable CRO gains while solving complex multi-store and operational challenges for a high-revenue ecommerce brand.
+53% higher conversion rate
+9% AOV increase
VUUM Achieves 66% Revenue Growth & 329% Conversion Lift with Full-Funnel Optimization
This case shows how aligning design, development and internal processes can unlock significant revenue growth and conversion gains in high-impact sales periods.
+66% revenue growth
+329% higher conversion rate
Curlfriend Collective Drives 125% Revenue Growth & 93% More Conversions with CRO-Driven Redesign
This case highlights how CRO-driven design, structured experimentation, and custom technical solutions can significantly improve sales and conversion performance in a short time frame.
+125% revenue growth
+93% higher conversion rate
Foreign Waters Ignites 193% Revenue Growth with Bold Shopify Launch
This case demonstrates our ability to build and scale an ecommerce business from zero, delivering strong revenue, conversion and AOV growth through integrated design, development and strategic execution.
+65% higher conversion rate
+193% revenue growth
JazzUp Co. Rockets to 124% Revenue Growth with Amazon Overhaul
This case proves that combining design, development and strategic execution across multiple sales channels can unlock significant revenue growth and scalable performance.
+124% revenue growth
+114% new customer rate
Berkeley Lifts Conversion Rate 50% with CRO-Focused Page Redesigns
This case demonstrates how CRO-led page optimisation and structured experimentation can unlock significant conversion gains in a short time frame.
+50% higher conversion rate
Suji Doubles Conversion and Revenue with CRO-Driven E-commerce Optimization
This case shows how CRO-led page optimisation and structured experimentation can quickly unlock significant gains in both revenue and conversion rate for an ecommerce brand.
2x higher conversion rate
2× revenue growth
Shift Achieves 487% Revenue Growth & 147% Conversion Lift with CRO-Driven Redesign
This case demonstrates how CRO-led design, informed by real user behaviour, can rapidly and significantly increase both revenue and conversion rate.
+147% higher conversion rate
+487% revenue growth
Kineon Achieves 534% Revenue Growth with CRO-Led Global Optimization
This case demonstrates our ability to drive sustained, measurable growth for a high-revenue ecommerce brand through CRO-led strategy, close collaboration, and scalable execution across multiple markets.
+534% Revenue Growth
+51% Higher Conversion Rate
Look Our Way Drives 13% Sales Lift with CRO-Optimized Shopify Enhancements
This case demonstrates Step Labs’ ability to optimise high-revenue ecommerce brands within live Shopify environments, delivering measurable CRO improvements while laying the groundwork for scalable, long-term growth.
+13% sales
Apollo Neuro Lifts Conversion Rate 250% with CRO-Driven Redesign
This case demonstrates how CRO-led redesigns and validated experimentation can dramatically increase conversion performance, even in constrained traffic environments.
+250% higher conversion rate
+180% revenue per visitor
BillionDollarBeauty Achieves 70% YoY Sales Growth with Unified CRO Strategy
This case shows how consistent CRO execution and cross-channel alignment can drive meaningful revenue growth for a high-revenue beauty brand without disrupting live performance.
+70% sales increase (year over year)
+3% higher conversion rate
JazzUp Co. Rockets to 124% Revenue Growth with Amazon Overhaul
This case proves that combining design, development and strategic execution across multiple sales channels can unlock significant revenue growth and scalable performance.
+124% revenue growth
+114% new customer rate
FundReporting CRUSHES Financial Chaos: 70% Faster Reporting, Flawless NAV & Bulletproof Audits with Bespoke Platform
This case demonstrates our ability to translate complex financial logic into a scalable, institutional-grade platform, replacing fragile manual processes with a robust system built for growth, transparency, and long-term fund operations.
Reporting time reduced by ~60–70%
Elimination of manual NAV recalculations
Kineon Ignites 534% Revenue Growth with CRO-Driven Expansion
Kineon MPP shows how Shopify can be extended with a custom web application to support complex B2B workflows, delivering a professional partner experience without compromising the performance or stability of an existing DTC store.
Reduced internal workload for partner management
Faster reordering for medical practitioners
Kensington Media House: From Digital Embarrassment to Industry Authority, Fueled by Proprietary Innovation
This case shows how a website rebuild, paired with proprietary automation, can reposition an established specialist as a technical leader, turning digital presence into a true reflection of capability, not just a brochure.
Improved site stability and performance
Reduced manual effort in email production
From Us: Crushing Gifting Friction. How Our Tokenized Ecosystem Redefined Luxury for Group Contributions
From Us demonstrates how complex commerce, payments, and fulfilment logic can be abstracted into a human, emotionally-led experience, creating a scalable luxury gifting platform without compromising intimacy or brand integrity.
Reduced friction in group gifting flows
Higher engagement compared to traditional gift-only journeys
Look Our Way Drives 13% Sales Lift with CRO-Optimized Shopify Enhancements
This case demonstrates Step Labs’ ability to optimise high-revenue ecommerce brands within live Shopify environments, delivering measurable CRO improvements while laying the groundwork for scalable, long-term growth.
+13% sales
CRO insights designed to unlock revenue, fast
Join the list for concise, high-ROI CRO tactics you can apply instantly.
Your questions, answered
We believe in clear answers, no jargon, and total transparency — here’s what to know before we launch your CRO roadmap.
A CRO agency improves website performance through a combination of research, experimentation, and implementation. This typically includes:
- Analysing user behaviour, funnels, and drop-off points using analytics and session data.
- Conducting qualitative research such as UX reviews, customer insights, and user testing.
- Identifying and prioritising conversion opportunities with the highest revenue impact.
- Designing and building experiments (A/B tests or controlled rollouts).
- Measuring results statistically and scaling winning changes across the site.
The outcome isn’t just a higher conversion rate; it’s better user experiences and stronger commercial performance.
Yes. Step Labs covers strategy, design, and development as part of a single integrated process.
This means we don’t just recommend improvements; we design, build, test, and deploy them. From UI/UX and creative assets through to front-end and Shopify development, everything is implemented with performance and scalability in mind.
Both.
We regularly work on full website builds and rebuilds, as well as optimising existing sites. Whether it’s a Shopify store, a custom ecommerce experience, or a content-driven site, we design and build with conversion performance baked in from day one, not added later.
Yes. We work on web applications, custom flows, and product-led experiences, not just marketing pages.
Our approach applies CRO and UX principles to SaaS platforms, tools, and internal or customer-facing web apps. This helps teams improve activation, retention, usability, and monetisation across complex journeys.
Step Labs goes beyond traditional CRO to support end-to-end performance optimisation across channels and platforms.
Alongside website experimentation, design, and development, we also work on:
- Amazon optimisation, including PDP structure, imagery, copy, and conversion drivers.
- Generative Engine Optimisation (GEO), ensuring brands are accurately represented and surfaced within AI-driven search and recommendation engines.
- Creative design for performance, such as landing pages, PDPs, site visuals, and messaging systems that support paid media, without managing ad spend.
All of this work is underpinned by a data-driven, analytical approach. We use tools like Microsoft Clarity for heatmaps, session recordings, and behavioural insights, alongside advanced analytics, customer data, and leading A/B testing platforms to validate decisions and measure impact.
We’re also experienced working within modern ecommerce and product stacks, with strong partnerships across Shopify and best-in-class apps, allowing us to move quickly without compromising technical quality.
In short, Step Labs acts as a single performance partner, combining strategy, design, development, experimentation, and emerging optimisation disciplines to drive measurable growth.
CRO improves the efficiency of every other marketing channel you run.
When conversion rates increase, the same ad spend, SEO traffic, and email traffic generate more revenue without increasing acquisition costs. This often makes CRO one of the highest-ROI growth investments a business can make, especially for ecommerce brands.
In practical terms:
Traffic × Conversion Rate × AOV = Revenue
Improving any of these through CRO compounds growth across your entire funnel.
Many agencies treat CRO as isolated A/B testing. We don’t.
Our approach combines deep UX insight, commercial prioritisation, and disciplined experimentation, with a clear focus on revenue impact rather than surface-level wins.
We prioritise changes that move core business metrics, such as conversion rate, AOV, LTV, and profit, not vanity uplifts.
CRO is treated as an ongoing system, not a series of disconnected tests.
This depends on factors such as traffic volume, conversion maturity, and technical setup. However, most structured CRO programmes begin delivering measurable performance improvements within the first 8–12 weeks.
Early wins often come from high-impact areas like PDPs, carts, checkout flows, and offer presentation, while longer-term gains compound as insights build over time.
Yes. We regularly work alongside in-house teams, developers, designers, and paid media agencies.
This collaborative model often produces the strongest results, as CRO insights feed directly into product decisions, creative strategy, and acquisition performance. We integrate into existing workflows rather than replacing them.
If you’d like to explore whether CRO is a good fit for your business, you can get in touch via our contact page. We’ll review your site, understand your goals, and recommend whether a CRO programme makes commercial sense. No obligation, no generic pitch.